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“Customers seek personalised experiences, extensive player proposition bets and the ability to build highly customised wagers in real time,” Lamb says. “Meeting these modern expectations through manual trading is no longer realistic at scale.”

AI also helped Kambi reduce the delay between a customer selecting an in-play bet and being able to place it. Its dynamic live delay technology enables it to set bespoke live delay on an individual bet level, optimising the UX and alleviating friction. Across the Premier League and World Cup, Kambi reduced live betting delay by more than 40% between August 2025 and July 2026.

The result for customers was more choice, shorter suspension periods and faster bet acceptance. For operators, those improvements can support both customer retention and profitability.

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He also hinted at opportunities to expand both within and beyond its core market of South Africa.

On the earnings call, Bengtsson said Sun International viewed “plenty of inorganic opportunities” around the business.

“We have said that many times before,” he added. “I think it consists of multiple aspects. We are still open to and keen on consolidating minorities if there is opportunity that is being presented.

How to play Plinko Easy Earn

Distribution reinforces why the recurring format matters commercially. 1spin4win’s content is available through a growing network of more than 1,000 casino partners worldwide, including 1xBet and RocketPlay.

Art director Olga Bogdanova framed the release around atmosphere and its new mechanic, describing it as “our new event-themed slot with the Plus Coin mechanic.” The wording fits the broader pattern. A familiar celebration, iterated with a fresh feature, dropped into the calendar slot the studio reserves for it every year.

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