5 Lions

What is 5 Lions?

The competition between prediction markets and sportsbooks is intense and there is some evidence that the former is encroaching on the latter’s customer base.

A survey by Fullstory, a behavioral data analytics company, says that amid the evolution of yes/no exchanges, 60% of bettors said prediction markets are altering how they use sportsbooks with 35% admitting that they’ve reduced usage of traditional sports wagering platforms as access to sports event contracts increased.

“Consumers are being presented with more options for how they can participate in online gaming, creating a more competitive landscape where a seamless digital experience is increasingly becoming part of the value proposition,” said Jason Wolf, president of Fullstory, in a statement. “The brands that understand how consumers are navigating, comparing, and engaging with their platforms in real-time can identify where friction is getting in the way of trust and retention.”

How to play 5 Lions

I would be lying if I said it’s going to be easy to accept this transition and to refocus my efforts elsewhere. However, I am eternally grateful for having been given this excellent opportunity and have enjoyed every aspect of being involved in the Calvin Ayre organization. What is coming next may still not be defined, but that’s what is going to make the next chapter exciting; it can bring essentially anything and everything. What I know, regardless of what happens next, is that I will continue to be who I am and will continue to provide the same level of professionalism and integrity that have brought me this far, and which are paramount for everyone involved with Calvin Ayre. I thank everyone at the organization for their undeniable commitment to excellence and thank all of our supporters and readers for allowing us to share with them our experiences and knowledge. 

If anyone wants to reach out to me, I can always be found on LinkedIn.

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About 5 Lions

Lead reporter Rebecca Liggero Fontana for taking me under her wing. You won’t meet a more generous soul than Becky. She shares this unbridled passion for the casino and tech space, that is just contagious and I’m glad I got to experience that unabashed joy for the gambling industry.

I want to thank Derek Tonin, my editor who I would speak with every day I worked at Calvinayre.com. I’m grateful for the opportunity I have had to work with Derek. He’s an editor who doesn’t shy away from the blunt criticism and its inspiring being on the other end of the call. He’s a guy you would want in the foxhole right next to you, someone who isn’t afraid to give the blunt truth and also celebrate the wins with you.

There’s a huge team of writers, video editors and IT developers who have made Calvinayre.com this huge success. Raise a glass to them, they have helped turn this site into the success that it is.