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The group is expected to have an addressable market of up to €34 billion when combining all its available markets, including Portugal, Mexico and Colombia.

Lottomatica’s online and omnichannel capabilities are expected to accelerate Cirsa’s expansion in online gaming.

Lottomatica chairman and CEO Guglielmo Angelozzi noted the combination would create a more diversified business with significant opportunities for growth.

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OneTouch boosts LatAm reach with Sellatuparley

Mobile content provider live with dynamic regional operator

Mobile-first games developer OneTouch has launched its highly acclaimed gaming suite with Latin American brand Sellatuparley. The LatAm-based operator will introduce its extensive player base to OneTouch’s widely celebrated collection of slots, table and arcade games, including perennial player favourites Forgotten Pharaoh, MVP Hoops and Tiki Terror.

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Polymarket also has marketing deals with Major League Baseball (MLB), Major League Soccer (MLS), the NHL and UFC.

While the Polymarket/Yahoo Finance situation is one of the earliest examples of a severed relationship between a prediction market operator and a media entity, that doesn’t mean those “divorces” will permeate the two industries.

There’s widespread belief that old guard media companies are incentivized to feature event contract data on their sites or reference it in select publications as a way of better connecting with younger readers and viewers.