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About Valley Of Pharaohs
I started out as an adviser with the Playa, but was appointed the company’s CEO in 2024, a position I did not expect to find myself in, but an opportunity I have embraced with open arms. As a company, we provide AI personalisation solutions to businesses, something that was totally new to the market.
Coming from the outside, I needed to gather a team to help steer the ship. In the two years since I took on the role, I have been blessed to work with some of the sharpest minds in the industry and I couldn’t be prouder of what we have achieved so far.
I won’t lie, when I first entered iGaming, I had my concerns. Aspects of the industry felt stuck in a state of stasis. People were making money, and as long as that continued to happen and margins were healthy, why innovate? Just keep doing the same things over and over, with marginal improvements when necessary.
What is Valley Of Pharaohs?
George Hasselback is done with Imperial Pacific International (IPI). The attorney has been representing the controversial and incompetent casino operator as it defended itself in a lawsuit filed by Fox Financial, as well as others, but has now washed his hands and stepped away. He had filed a request to withdraw from representing the company on February 12, and a judge granted his petition yesterday. Magistrate Judge Heather Kennedy agreed with Hasselback in his assertion that continued representation would put him in an ethical conundrum.
Judge Kennedy explained in her ruling, “The court finds that Hasselback’s statements that continued representation in this matter would cause him to violate several ethical obligations trigger mandatory withdrawal under Model Rule 1.16(a) and is sufficient for granting his motion.” She added, “Hasselback need not be required to provide details, beyond his written motion, to establish that mandatory withdrawal is warranted,” and stated that requiring him “to specify the basis for his mandatory withdrawal could create the untenable situation of an attorney having to choose between his obligation of candor to the court and his obligation to maintain his client’s confidences.”
Unfortunately, because of that attorney-client privilege, it is difficult to know what types of ethical dilemmas Hasselback is facing. However, it’s likely just the mere hint at issues will be enough for IPI to find itself, once again, being more closely scrutinized. Where that leads is anyone’s guess, given gaming regulators’ reluctance to hold the company accountable for its actions.
About Valley Of Pharaohs
Following a down year in Las Vegas, where visitor volume slowed 7.5%, the casino town has stabilized and rebounded in 2026, albeit only slightly. The LVCVA says visitor volume was up 0.5% through July.
Room rates for Strip properties have increased 3.5% in 2026. Strip occupancy is flat from a year ago.
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