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On Monday, the Department for Digital, Culture, Media and Sport (DCMS) announced that Ruth Evans has succeeded Charles Counsell to take on the full time role of Gambling Commission chair.
Counsell took the helm in February 2025 following Marcus Boyle’s departure in January last year.
Evans, who chairs Stop Scams UK, an initiative she founded in 2019 to unite banks, technology companies and telecom providers to combat payment fraud, will assume the position on 30 September, commencing a five-year term.
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This numbered structure works as a soft branding device. It signals to players that a title belongs to a familiar mechanical or presentational family, which can shorten the time it takes a returning player to feel oriented in a new game.
The approach also suits Spinomenal’s release rhythm. The provider ships titles at a steady clip across multiple themes at once, and a repeatable template makes that schedule far more sustainable over time. A useful shortcut, in other words.
Rather than building each slot from scratch, the studio appears to lean on recognizable frameworks it can dress in new themes. 3 Aztec Spells reads as another application of that model, not a departure from it.
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The ending of the video reveals the result. If the player does not fancy a particular clip, they simply swipe up to see another.
“We are as quick as crash games, but the pattern and the feel are more like betting”
The company currently has 10 games spanning themes such as football and cars, with content deliberately based around subjects already attracting attention on social media.
