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Pragmatic Play Enters South Africa with CDP Gaming Technologies Deal
Pragmatic Play, a leading game content provider to the gaming industry, has confirmed a partnership with CDP Gaming Technologies to take multiple verticals live with the leading South African brand, Yesplay.
The supplier has entered into a partnership distribution agreement with CDP Gaming Technologies (Holders of Manufacturers License in South Africa), a B2B partnership that will allow CDP to resell Pragmatic Play products in South Africa. The supplier will make its market debut by initially providing its Live Casino offering throughout the nation, with Slots and Virtual Sports to be provided in the near future.
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When asked what issue requires the most attention, Kesitilwe highlights underage gambling, especially as mobile penetration in Africa continues to soar.
Particularly concerning to Kesitilwe is the amount of gambling advertising in sports-related content.
“At a break or at half time you see 10 to 20 [gambling] adverts,” he says. “It’s come to a point that oftentimes I even hear my kids singing [gambling adverts]. They’ll just keep asking, ‘But Daddy, what is this? What does this mean?’
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Crucially, Curwen sees those efficiencies as a means to an end rather than the primary objective.
“That’s where I think Game in a Box becomes really interesting,” Curwen says. “The ambition isn’t to use technology to make average games faster. It’s to give talented creators the freedom to try more ideas and hopefully produce better games.”
As work on Game in a Box progressed, Yggdrasil began to see an opportunity extending beyond its own production process.
